Well, sometimes and for some things. Business on the Internet revolves around traffic, and leads. If you don't have them you can't really conduct business. If you think about it, the same is true for "Brick and Mortar" businesses, too. Traffic-customers (leads) and then of course SALES and or Conversions.
For online business there are many ways to generate traffic and leads. The conversion is up to your sales letter or web site. You can bring them, but you cannot force them to buy/signup or even leave their info. I am a traffic generation specialist. I utilize everything I can to generate traffic and good serps (listing in "SEARCH ENGINE RESULTS PAGE"). At InternetMarketing-Mavens.com we do an outstanding job for our clients. For those that recognize the VALUE of good serp placement we are the ultimate...for the price.
OK..so where am I going with this? Old School versus New School Traffic. I have written previous posts on traffic exchanges. They are OLD SCHOOL-some of the original means of site promotion when mlm started really picking up online. I use them, both the manual and auto surf formats. They serve a very specific function, and both have hundreds of thousands of followers.
Many surf exchange owners try to add a new twist here and there to keep surfers interested. Most have affiliate programs and you can generate some nice monthly income from them as well as generating traffic. Some even offer returns on your purchases of traffic and are paying really well. If your lead capture page pushes the RIGHT BUTTONS you will get leads from traffic exchanges. Pushing the RIGHT BUTTONS is the conversion factor of your ad copy. AND traffic exchanges do provide traffic for your site. Traffic affects your Alexa rating which indirectly affects your page rank! (That is the true function of auto surfs!!) If you own your own site and domain name that traffic can really help you.
I am partnering with Steve Pershall to start a new manual traffic exchange. We haven't really finished setting it up, but you are welcome to join me and see it develop. 2EZ2BuildTraffic will be part of the 2EZ2 product line, 2EZ2Host and 2EZ2Build for auto responders are two of the other products currently online. We will be offering discounts on the services to members of the traffic exchange, so join us and see what other products we bring on!
Safelists are the other OLD SCHOOL method of increasing traffic and leads for your business. Safelists also have hundreds of thousands of followers. Many newbies are overcome with mail volume and just burn out on this method of marketing. But if you aren't using it you are missing out! My own e-Guide on safelist marketing can show you how to EFFECTIVELY utilize safelists in just 10 minutes a day. You do have to have some good emails ready to use. Some online programs furnish pre-written ones, which are OK-but you need your OWN subject line to stand out in the crowd. Safelisters love freebies, so offering something of VALUE can get you a great increase in subscribers to your Blogs, leads for your business and excellent TRAFFIC. If it's something you have stayed away from...better rethink it. Safe email is still the number one marketing method online. You can start building your own list for safe emailing too.
Have a GREAT day, and God bless you!
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